Personal Branding: It’s More Important Then You Think
As if I need to sit here and type an article on the importance of differentiating yourself from your competition. I would hate to write a post on common sense or a summary of regurgitated material from over 20 blogs, but why not? If people still aren’t getting it, there’s room enough for at least my take on it.
As a business, company, or website, personal branding is your numero uno asset. For the sake of keeping you inside the online realm, let’s say you have a website you’ve just launched. Before you even start the promotion, make sure you have a recognizable visual logo and company name. Personal branding starts on day one and stops when your business is dead. Think of how popular Coca- Cola is already and their advertising budget increases every year in maintaing that company image.
Penny pinching on your brand image is not the way to go. Think professional, think paying for services like graphic and web design and ditching the free and low end stuff. The bottom line is you want to impress your future clients with an image. Invest in yourself, spend countless amounts of money making you and your company image seem flawless. At the end of the day if your business isn’t communicating quality and trust to your clients, you’ve already lost to your competition.
3 key points to remember when dealing with your personal brand: keep it consistent, targeted, and memorable.
Time and time again I run into business owners and I ask them ” How’s business doing?” And the response will be an “not to bad” or “could be better” and my next question is always “So what are you doing as far as personal branding?” And I get the long pause, followed by the awkward silence. In my opinion a majority of the time it’s the small things that kill our businesses, or at least the things we think that are small.
Thanks for reading
Well since the Blog Mastery Program with Katie Freiling Ive been head over heels in love with Branding and dicovering you Niche. I started to understand a lot of different things that were not clear to me before..I found this and it toally clikced to me along with the teachings you provided for us Here it is, “Personal branding is not just about finding a niche, become an expert, and marketing yourself to others. While these are part of any personal branding journey, on a more fundamental level personal branding is a form of psychological evolution that you go through as you begin developing a deeper relationship with yourself.
By getting to know who you are, what is important to you, and where you want to go, you put yourself on a path towards creating a stronger sense of self, which in turn will eventually lead to a much stronger personal brand.
Answer these questions:
1. What are my five favorite activities?
2. What are the top five personality attributes I’d use to describe myself?
3.What are the top five personality attributes that others use to describe me?
4. What are the key elements of a successful career in your opinion?”
Remember: Branding its not performing a specific task or being in certain occupation or living in specific location.
Its about sharing yourself in creative, loving way using the skills and interest that are inherently part of you. Hope this makes sense..My niche is Entrepreneurship & Personal Development.
´s last blog ..Making a Difference Everyday
Thank s Therese! for understanding and appreciating the spiritual side to personal branding. You completely hit what I was aiming for on the head, and those are some great questions you posted. Personal Branding is about learning who you are, and then showing the world what you’re made of.