Part 2: Round House Kick Your Personal Brand into Action!

Part 2 to getting your personal brand through is completing an Audience and S.W.O.T Analysis

Let’s start off with your Audience Analysis. This consist of finding out who your audience is, where they live, how they communicate, their lifestyle and behaviors.

Think about the people who could benefit from your message and meet them where they hang out. If  your audience is college and high school students you might focus your marketing of your products and skills on facebook. If you’re looking for the professionals and job recruiters in your niche try networking a bit more on linked in. Either way it always pays to do thorough research of your audience.

What’s a S.W.O.T?

I know it sounds like a specialized police task force, but it’s actually one of the essential tools in giving your personal brand a jump start.

S.W.O.T stand for

Strengths- Your natural talents and skills: You can be great at networking and working well under pressure, or have impressive skills in composing music and designing websites. Most of us know are strengths because it’s what we usually get praise and attention for.

Weaknesses- These are the areas we can improve on. It might be presenting your brand in public, your temper, social skills, etc. Our weaknesses allow us the best opportunity for serious development and growth because, the slightest advancements in these areas strengthens our brands dramatically.

Opportunities- Some smart ass once said,” The chance of a lifetime exists in the lifetime of the opportunity.” Attending industry events, building your network of contacts and maximize the opportunities you already have available to you to reach the next step in your career.

Threats- These are the people who are gunning for the position you’re in or the position you’re trying to fill. Imagine sitting around a camp fire with 1 marshmallow and 10 other campers, and everyone around that campfire wants a smore. Depending on how hungry they are, it can be brutal situation. The stronger your brand, the less competition effects your share on available opportunities.

If you missed part 1 here’s the link and you better believe part 3 coming a week from now with some more great information.