Who’s afraid of the big bad wolf?

Make sure you read post 2 before  you start on this one.

Don’t get eaten alive by your competition. Developing a strong personal brand gives you the unreasonable advantage to stand out against your competition.

So who exactly might your competition be?

When you think of your personal brand your competitor is most likely invisible.

When you’re on a  job interview, delivering a sales pitch, or even talking to a potential intimate partner, you usually have no idea who your competition is. Just like in a game of poker

the player sees all the cards available and chooses the best cards to play. You can assert your authority and stand out of the deck with a strongly built personal brand.

Set a goal you want to accomplish with your personal brand then focus on delivering it in a clear and powerful way.

Your next step is to take a Position. Think of it as your angle of attack. Depending on how well it’s positioned and the clarity of your brand message, you’ll rarely fall short of appealing to your target

audience.

So Here’s How We Write a Positioning Statement To Define Our Position:

4 Quick and easy to learn elements of a Positioning Statement

1.Target Audience- who you are trying to appeal to? who is your message for?

2.Frame of Reference- how do you compare to your competitors? how are you different?

3.Point of Difference- what kind value are you bringing? what unique advantage do you have to offer?

4.Support- why should anyone believe you? what proof do you have to back up what you’re claiming?

HERE’s The Model:

To: (Your Target Audience)

I: (Point of Reference)

Who: (Point of Difference)

Because: (Support)

The Story:

Joey is a young stuntman who loves to work with fire stunts. His dream job is to work for Pyrotechnica, the biggest fire stunt

company in the world, so Joey writes his positioning statement to focus his brand in the right direction.

To: the hiring board of Pyrotechnica.

I: am a brilliant pyro stuntman who lives for over the top action, excitement, and safety in all my stunts.

Who: specializes in escaping exploding cars, jumping out of windows while caught on fire, and man on fire scenes.

Because: I’ve worked for 2 stunt companies over the last 4 years and successfully completed 300 hundred stunts, where 20 of them made it into independent action films.

So how are you going to Position your brand today to get the most out of it?

You’ll definitely want to check out my next post on this series. It’s a brand “You” world and you don’t want to miss out.